Cultivating Colors at the Foot of the Mountain
We teamed up with Radici a Rancio in Lecco, Italy, to help them turn a piece of mountain-side land into a vibrant community hub. They’re all about "coltiviamo colori" (cultivating colors), blending slow living with fresh veggies and creative soul. We jumped in to make sure their digital presence felt as warm and authentic as a Sunday lunch at the farm.
brand strategy
visual identity
website design
instagram strategy
Keeping it Raw and Real
The challenge was capturing that "dirt under the fingernails" feeling without making it look messy. We skipped the polished corporate fonts and went straight for calligraphy pens.
Every visual element was hand-drawn on paper first, then digitized to keep those beautiful, shaky imperfections.
It turns out, translating the warmth of a rustic community into pixels is mostly about knowing when to leave the "errors" in. We worked closely with the guys to make sure the brand felt like a handshake, not a logo.
To explain their complex agroforestry and regenerative techniques without putting people to sleep, we built "The Immersive Garden." It’s a horizontal-scroll experience on their website that takes you on a journey through the soil.
It’s part education, part art, and currently sitting in the hands of an award jury for website storytelling.
We learned that when you treat a website like a canvas rather than a brochure, people actually stick around to hear what you have to say.
A Garden You Can Scroll Through
Winning More Than Just Hearts
Our partnership wasn't just about pretty pictures; it was about growth. We helped the crew craft a pitch that secured vital funding for a new greenhouse and essential tools.
From strategizing their Instagram vibe to designing merch that locals actually want to wear, we’ve been in the trenches (and the fields) with them. It’s proof that when a community has a clear voice and a solid strategy, the "green" starts flowing in more ways than one.
Together with the Radici a Rancio crew, we’ve built a brand that feels like home and a digital platform that wins awards (and funding).
The organization is now fully equipped (literally) to grow their impact in Lecco, backed by a visual identity that stands as tall as the mountains behind them.
Deliverables
Full brand strategy & visual identity
Hand-drawn typography & illustrations
Custom website with "Immersive Garden" storytelling
Instagram content strategy & execution
Successful grant pitch deck
Merchandise design & local awareness strategy
